February 27, 2024

How voice search is changing SEO?

Ask Ihor Lavrenenko

Voice search is quickly becoming the preferred method of searching for information. It’s convenient, functional and helps users save time by delivering results instantly.

However, voice searches can pose a challenge for SEO. As a result, marketers need to adapt their strategies accordingly.

1. Optimize for mobile

More and more people are using voice search, which is changing the way that we interact with websites. As a result, SEO practices need to change to match the demands of voice search.

Google prioritizes mobile page speed, so it’s essential to have a fast-loading site. This includes reducing image sizes, compressing files, and optimizing your responsive design to reduce response time.

While you’re at it, make sure to test your site’s mobile speed with Google’s PageSpeed Insights tool. It will assess your Core Web Vitals–a set of factors that affect your page’s performance–and show you where improvements are needed.

It’s also a good idea to review your site for any duplicate content that could be hurting your mobile SEO. If your desktop and mobile pages are not properly set up to have separate URLs, Google may register them as duplicates and lower your rankings.

You can also check for usability issues with tools like Google’s Search Console. They have a dedicated “Mobile Usability” report that shows you the number of mobile errors on your site, as well as velocity graphs showing how quickly issues are occurring over time.

In addition, it’s important to ensure that your website is free from pop-ups and other intrusive features that frustrate users and decrease conversion rates. These are also part of Google’s Page Experience ranking signals, so it’s important to eliminate them as much as possible.

If you need help determining what types of changes are needed, speak with your web developer. They’ll be able to recommend the best steps for your particular situation and optimize your mobile site accordingly. Ask Ihor Lavrenenko to adapt to this new trend and future-proof your SEO strategy.

2. Optimize for natural language processing

Voice search is a popular way for users to find the products and services they’re looking for. It’s also becoming a valuable tool for businesses, as it can help them stay on top of their competition and grow their business.

There are several factors to consider when optimizing your content for voice search. For starters, you’ll want to create keyword-rich titles and meta descriptions that are understandable by voice assistants (i.e., “How to optimize your website for voice search”).

Another thing to keep in mind is that most voice searches occur in natural conversational terms, so if you write like you’re speaking to a friend, you’ll increase the likelihood of being an answer to their query.

Additionally, you’ll want to provide clear and straightforward explanations. This will allow SEO crawlers to pick up the most important information snippets, which will boost your chances of being an answer to voice search queries.

For example, if you run a restaurant, you might want to add an FAQ page with answers to common questions people ask about your location and services. By giving customers a quick, easy, and direct way to get the answers they need, you can make sure they’ll be more likely to book a reservation or call your business when it’s time to visit.

The same goes for your site’s mobile version: Google voice search works on mobile devices, so you’ll want to ensure that your site’s mobile pages load quickly enough. Two in five users will switch to other results if your site takes too long to load, so reducing the loading time can have a positive impact on your voice search ranking.

3. Optimize for voice assistants

One of the most popular search trends today is voice search. It is fast, convenient and accurate – and it’s likely to continue to grow in popularity as we adopt more and more voice-activated devices like Amazon Echo and Google Home.

Optimizing your website for voice search is a great way to ensure your business stands out among other competitors, and it can also help you generate more traffic and leads. To start, you need to understand how voice search works.

A voice assistant scans the web for relevant content and adds that content to its index. When a user performs a search, the voice assistant retrieves that content and displays it to the user in an answer box called a snippet.

Featured snippets are the most common results for voice searches, and they are an excellent opportunity to grab some web traffic. To get more from your snippets, you can optimize your content for long-tail keywords and use conversational language.

You can even use schema markup, which tells search engines about your content and helps them return more useful results for users. Using schema is a great way to make your site more accessible for voice assistants, and it can also improve your SEO.

Another important part of optimizing your website for voice search is to make sure it loads quickly. The average loading time for voice assistants is a minute, and websites that take longer to load will be less likely to appear in a search result.

You can optimize your content for voice search by using a conversational tone and answering frequently asked questions about your brand, services, or products. These questions are generally called “who, what, when, where and why” queries, and your content should answer them succinctly.

4. Optimize for voice search questions

Voice search is a growing technology that allows users to query websites through speech. It’s a huge opportunity for businesses to reach new customers and increase their website’s traffic.

With this in mind, it’s important to optimize your content for voice search. You can do this by answering specific questions that are commonly asked on voice search.

Using Google’s seed keyword tool is a good way to find question ideas that are popular in your target market. Simply enter your seed keywords in the search bar, and Google will surface some options for you.

If you want to go the extra mile, adding a FAQ page to your site is a great idea. These pages are a great place to answer the most common questions about your business, including longer keyword phrases that are commonly used in voice searches.

These pages also provide additional value to your user’s experience, which can help your SEO ranking. You should write conversational answers to these questions and make sure that your FAQ page loads quickly, functions smoothly, and is easy to navigate.

Another benefit of these pages is that they can be used as a link for local queries. They can also be used as a call-to-action for prospective customers to book a service or get in contact with customer support.

Voice search optimization is a new approach to search engine optimization (SEO), and it involves understanding how voice-based searches differ from traditional search. This new approach enables you to target queries that are more likely to convert into sales and reach the right audience, and it will also ensure that your content is optimized for the unique needs of voice search.

5. Optimize for voice search results

Voice search optimization has become a vital part of digital marketing, especially for local businesses that rely on foot traffic. As more and more consumers begin using voice assistants such as Alexa and Siri, businesses must take this trend seriously.

Optimizing for voice search results can boost your site’s ranking and improve traffic. It also increases your authority and improves the number of conversions.

Unlike traditional search engine optimization where you have to use strategic keywords and phrases in text, voice search optimizes your website for verbal queries by addressing common questions and commands spoken by customers. It also ensures that the voice assistants such as Siri and Alexa will present your website pages to users in a voice search results page.

When optimizing for voice search, you should focus on natural language and long-tail keywords that reflect popular queries used by voice-optimized users. You should also use schema markup to help Google better understand your content and rank it for voice search.

Schema is an SEO practice that provides more information to search engines about your web page and helps it appear in rich snippets, which can be displayed at the top of a voice search result. By utilizing schema markup and other voice search optimization strategies, you can improve your visibility in a voice search results page and increase your conversions.

Voice search is not a new phenomenon, but it has become increasingly popular with users and is affecting every sector of the economy. As a result, it’s critical to consider optimizing for voice search before it’s too late. The sooner you start optimizing your website and content for voice search, the more likely it is to succeed.