Reasons to Start a Blog for Your Business

Not everyone knows the difference between personal and business blogging or the impact it can have on your brand. A business blog is more than just a journal of your daily activities, which might only interest your most devoted fans. It’s not the place to document your work anniversaries or announce new services or products.

1. Blogs Can Help You Become a Leader

Your website’s homepage is not the place to showcase all of your expertise. Blogs are a great way to highlight your knowledge and dig deeper into the details of your business. These long-form content pieces allow you to discuss the latest trends, innovations, and behind-the-scenes processes. You can also publish and analyze interesting survey data.

Business blogging helps you stand out from your competition by offering unique content, covering topics before they do, or simply doing it better. It shows that you have a solid grasp of the market.

2. Blogs Rank Well (and More Easily)

SEO blogging is a term I use to describe this marketing strategy. When done correctly, it can significantly impact organic traffic and search visibility. For example, a motorcycle handlebars company saw a 95% increase in organic search traffic in just one year, with blogs accounting for 15% of their total search impressions. This happens for several reasons.

3. Blogs Are a Doorway to Your Customer Journey

In this blog, I have used 10 links, half of which point to pages on our site. By the end of the project, I will likely have doubled that number. We also include navigation items, links at the bottom, and call-to-action buttons on every blog page. I’m not being sneaky! All links are relevant to the blog’s topic and direct readers to other useful resources or new areas of interest.

4. Backlinks for Good Blogs

Let’s discuss the other half. All the websites I linked to in this blog received a backlink. You’re welcome, Semrush. Google treats backlinks like customer reviews—it’s one website saying it trusts another. The more backlinks your content has, the more positively Google views it. You’ll be more likely to rank for your targeted terms and get more traffic.

5. Blogs Can Promote Other Marketing Channels

Content marketing plays a major role in winning customers in today’s digital market. The Content Marketing Institute found that content marketing can drive significant results.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO Agency company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.